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Tesla, Tesla’s first expansion moves into the foreign market were its, research topic is Tesla’s international business strategies and success factors of these, targeted at wealthy customers. Recently, CEO Elon Musk boasted that âTesla shells out virtually nothing on advertising and endorsements, and relies heavily on word of mouth.â 2015. Teslaâs international-level strategy is the transnational strategy. This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. 2015. operate and adding more stores in places where it already exists. Factors of Tesla’s Success in the Foreign Market: As the first company to offer a fully electric, Another catalyst of Tesla’s success in the foreign market is its direct, ts mission is to accelerate the world’s transition to sustainable, Its objective is to manufacture affordable zer, because to achieve its mission of accelerating the world’s, International Management: Strategy and Culture in. 2016. International Business: Asia How Tesla has increased its products’ customer perceived value, The competitive nature of the car industry has placed high pressures on cost reduction, which has pushed Tesla to increase its products’ customer perceived value. strategy. On the other hand, it must establish more factories, stores, and, galleries worldwide, enter into more alliances and joint ventures with and acquire local firms, in the foreign market. The transnational homogeneity of these market segments means Tesla faces low pressures for local responsiveness and can offer a standardised product, with minimum differentiation across markets. This week was especially important due to the fact that there was confirmation from Tesla with regards to the fact that Chinese government is allowing them to build a factory near the city of Shanghai (Du and Ouyang, 2017). In addition to the Roadster, it has. ©
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